Get Featured in the Press Without
Hiring a Publicist
LEARN HOW TO DIRECTLY WORK WITH JOURNALISTS
The 30-Day Media Visibility Roadmap
How it Works
1️⃣ You say yes to wanting to be recognized for your talents by journalists and to gaining the insights and actionable steps that make press coverage achievable.
2️⃣ Watch the course videos to learn how media works, what journalists really want, and decode the criteria that get stories picked up.
3️⃣ Develop a press strategy that honors your expertise, strengths, and schedule, using the provided 30-day action plan to get results.
4️⃣ You start pitching press and responding to their requests for expertise.
✅ With a clear roadmap, tutorials, AI tools, done-for-you templates, and expert positioning, you’ll finally feel confident pitching your story to the press. No need to hire a publicist.
It's simple as that!
This Proven System Works
Our clients have landed press coverage in top media outlets, been recognized as the experts they are, and finally saw their names in print.
This press strategy system has been used to:
💰 Secure coverage in the top U.S. newspapers, read by millions.
💰 Land multiple local stories in food media and monthly magazines for the opening of a business.
💰 Secure an on-camera TV news segment for a restaurant.
💰 Have top-tier press reach out for their subject matter expertise.
💰 Land a quote in an online food publication read by over 100 million people—for an expert with no online presence at all.
❤️ And most importantly, helped countless business owners finally get the recognition they deserve after years of quietly doing incredible work. It's an incredible feeling. ❤️
What the Course Includes
MODULE 1: YOUR 30-DAY PRESS ROADMAP
Go from planning to pitching with a foolproof roadmap, complete with a Notion/Google Calendar integration so you can stay on track and get results.
MODULE 2: CHOOSE YOUR SPOTLIGHT STRATEGY
Discover the different approaches you can take to get featured in the press. Plus, identify the best press strategy for your business goals and how to make your expertise stand out to journalists.
MODULE 3: PASS THE JOURNALIST’S STORY TEST
Learn the 3-part test every journalist uses before deciding whether to say yes to a pitch — and how to shape your story so it gets a green light.
Bonus Course
Build Your Expert Press Kit
Get the professional assets journalists look for — photos and information about you and your business — using AI tools and plug-and-play Canva + Notion templates so you help journalists tell the story you want them to tell.
- AI-powered tools included
- Plug-and-play Canva templates
- Ready-made Notion workspace
This Proven System Works
Our clients have landed press coverage in top media outlets, been recognized as the experts they are, and finally saw their names in print.
This press strategy system has been used to:
💰 Secure coverage in the top U.S. newspapers, read by millions.
💰 Land multiple local stories in food media and monthly magazines for the opening of a business.
💰 Secure an on-camera TV news segment for a restaurant.
💰 Have top-tier press reach out for their subject matter expertise.
💰 Land a quote in an online food publication read by over 100 million people—for an expert with no online presence at all.
❤️ And most importantly, helped countless business owners finally get the recognition they deserve after years of quietly doing incredible work. It's an incredible feeling. ❤️
Client success stories
Made more money
"After working together, I saw huge improvement in customers and cash flow because I knew where to focus my time."
Sara Upshaw
Chef / Caterer
Featured in The Local Times twice
"Working together made it easy for me to reach my PR goals by breaking the process down into manageable steps."
Rose Zhu
Co-owner, Upwell Wine & Coffee
Quoted as an industry expert
"She was incredibly informative while being patient and direct at the same time. Her input was invaluable."
Tanya Ngangan
Pastry Consultant
From The Course Creator:
If you want to finally get the press recognition you deserve for your expertise and finally land media coverage without hiring a publicist, then this offer is going to change your life.
Here’s why:
I’m Melissa Lukach, and I’ve spent over 20 years working directly for and with national and local TV shows, magazines, newspapers, websites, and podcasts.
I saw incredibly talented business owners creating beautiful, meaningful work but staying invisible in the eyes of the media.
Meanwhile, I worked inside the media machine, learning what editors, producers, and journalists really look for, how they chose stories, and why so many amazing experts get overlooked.
Then, it clicked. Most of the press-worthy business owners I met had no idea how media actually works. And no one was teaching them.
It isn't about “getting lucky.” It is about reaching out to journalists with the right strategy, the right story, and the right timing.
I created this framework and clients tested it for themselves.
And the results? They were featured by top publications, on live TV, and secured coverage that drove real business growth.
I packaged everything up and made it affordable so anyone who wants to be seen, heard, and recognized by the press can learn the process.
And now, it’s all yours.
From the course creator
If you want to finally get the press recognition you deserve for your expertise and finally land media coverage without hiring a publicist, then this offer is going to change your life.
Here's why: I'm Melissa Lukach, and I've spent over 20 years working directly for and with national and local TV shows, magazines, newspapers, websites, and podcasts.
I saw incredibly talented business owners creating beautiful, meaningful work but staying invisible in the eyes of the media. Meanwhile, I worked inside the media machine, learning what editors, producers, and journalists really look for, how they chose stories, and why so many amazing experts get overlooked.
Then, it clicked. Most of the press-worthy business owners I met had no idea how media actually works. And no one was teaching them.
"It isn't about getting lucky. It's about reaching out to journalists with the right strategy, the right story, and the right timing."
I created this framework and clients tested it for themselves.
I packaged everything up and made it affordable so anyone who wants to be seen, heard, and recognized by the press can learn the process.
And now, it's all yours.
Founder Morning Night
All This For Just $49
✅ You spend 5 minutes telling us about your work and visibility goals and we will provide a strategy.
✅ You’ll get a step-by-step roadmap to get media-ready in 30 days—without hiring a publicist.
✅ We teach you exactly how to pitch journalists stories they actually want.
✅ You’ll follow a proven press strategy built to match your strengths, schedule, and style.
What You'll Learn
✅ How to unlock media coverage without hiring a publicist.
✅ The 3-part story test journalists use and how to pass it every time.
✅ A 30-day roadmap that makes becoming “press-ready” easy and doable.
✅ How to create a standout press kit that tells your story, your way.
✅ How to stand out as an expert journalists want to interview.
What's Included
✅ The same 30-Day Press Roadmap that we use to help clients land local, national, and online media coverage.
✅ Module 1: Your 30-Day Press Roadmap – Go from planning to pitching with a foolproof roadmap that gets you in front of media.
✅ Module 2: Choose Your Spotlight Strategy – Discover the proven paths to press coverage and claim your expert positioning.
✅ Module 3: Pass the Journalist's Story Test – Learn the journalist's 3-part story test that turns "not good enough" into "send me more."
© 2026 Morning Night. All Rights Reserved.
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